Professional experience.

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About Ashley

I'm a results-oriented Visual Designer with over eight years of design experience.

With my meticulous attention to detail, aesthetic sensibilities, and practical communication skills, I take pride in providing high-quality design work, especially when I see happy clients and team members as a result of my work.

Backbone Graphics

  • Design Consultant

    April 2023 – Present
    • Freelance design consultant contracting for clients including Zealth Digital Marketing and Credit Repair Cloud.
    • Responsible for start-to-finish project management and working directly with clients. Established quick response times and the ability to deliver on-time solutions per 100% of deadlines.
    • Support agencies in enhancing and finalizing digital ad assets and course materials. Possess the ability to take something mediocre to professional on a quick turnaround.
    • Create easy-to-use WordPress template designs using Figma, build website designs using WordPress and design new logos for clients.
    • Managed client expectations and maintained a positive attitude while working with challenging clients, which resulted in satisfied clients who continue to use the agency for services.

Credit Repair Cloud

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    Jr. UX Designer

    April 2022 – August 2023
    • Designed the UX for an automated mail system, saving customers hundreds of hours in business operations.
    • Collaborated with team members in cross-team UX design sprints and Lean UX processes resulting in a design process that was, at a minimum, 300% faster than the initial design processes.
    • Constructed high-fidelity product mockups for the software platform, facilitating significant enhancements to the user interface and overall user experience.
    • Evaluated user research to empathize with users, understand pain points and uncover meaningful opportunities for improving the user interface.
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    Visual (Graphic) Designer

    June 2020 - April 2022
    • Redesigned B2B marketing site resulting in one of the most easily recognizable websites in the industry.
    • Collaborated with teammates to create a range of digital assets that strengthened the brand and helped achieve a three-year growth of 265%.
    • Produced graphics and environmental products viewed by hundreds of attendees for the industry's #1 event hosted by Credit Repair Cloud.
    • Illustrated 300+ custom assets, including booklet covers and infographics that depicted the diverse customer base and allowed customers to envision success using the software.
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    Visual (Graphic) Designer Freelance

    Nov 2018 – June 2020
    • Crafted a style guide and revamped the visual brand across all channels, including web, social media, course materials, and digital ads, which transitioned into a full-time position as lead designer.
    • Created on-brand logos for company products and content campaigns that appeared in front of 30,000+ customers and potential customers.
    • Became effective at managing shifting priorities in a fast-moving environment, switching gears, and working on projects simultaneously while meeting project expectations.
    • Applied knowledge of print production, typographical hierarchy, and color theory to produce excellent quality print products, including a high-selling introductory book and a physical "Challenge Box" for the client's matching course.

Superabundant Creative

  • Founder - Founder & Creative Director

    Jan 2013 – Nov 2018
    • Met with clients to build positive relationships, gather and define project requirements, establish scopes, manage project milestones, and deliver design solutions from conceptualization to production.
    • Designed visual identities and logos that resulted in brand recognition, customer confidence and contributed to the successful launch of small businesses while receiving positive client feedback.
    • Enhanced brand experiences by delivering visually captivating designs across multiple channels, including marketing assets, trade shows, and point-of-purchase displays for industry events.
    • Executed front-end website development using WordPress and HTML/CSS, then performed SEO optimization using WordPress and Google Analytics.

Contact Me

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