Lighthouse Exhibits
About the Project
Lighthouse Exhibits creates immersive experiences for trade shows, corporate events, and interiors. Through a partnership with Zealth Digital Marketing, Lighthouse decided to launch a complete website redesign.
The previous site was just one page, making it challenging to locate information and thus limiting the company's ability to showcase its work. The visuals and animations clashed, which left the site looking tacky and unprofessional. It certainly did not represent the Lighthouse Exhibits brand and capabilities. The objective became clear: to create a website that aligned with the company's brand and positioned Lighthouse Exhibits as a cutting-edge, full-service, high-end exhibit design house.
Scope
Website Design
Print Ads
Process & Results
Zealth Digital Marketing brought me on to lead the website design process from start to completion. I initiated an analysis to uncover pain points with the client's current site. Through collaboration, we clarified project goals and devised a strategy for the site's redesign. The client wanted their unique value proposition to be immediately identifiable to spread brand awareness and generate leads.
The website underwent iterative design phases, including wireframes, interactive Figma prototypes, and developer-ready spec layouts. Its final multi-page layout promoted seamless navigation. Lighthouse Exhibit's new aesthetic style made the Lighthouse brand easily distinguishable from competitors. The design communicated Lighthouse Exhibits' strong portfolio of work along with its unique value proposition, resulting in increased user engagement and generating valuable customer leads.
Role
Lead Designer
Design Tools
Figma
Illustrator
Photoshop
