Xpand Laces
About the Project
Xpand Laces introduced a groundbreaking elastic lacing system that revolutionized traditional shoelaces. They planned to make the product available in stores after raising over $1.2 million in crowdfunding campaigns. As part of their retail expansion strategy, I was hired to rebrand their product to appeal to a wider audience.
Scope
Point of Purchase Displays
Packaging Design
Visual Identity
Marketing Collateral
Process & Results
I successfully revamped the logo, improved the packaging, created a new catalog, and designed in-store POP displays. In the process, I addressed the challenges of appealing to a broader audience and enhancing the packaging's legibility for people with visual impairment. The result was a comprehensive and effective marketing collateral package ready for in-store distribution.
Role
Lead Designer
Design Tools
Illustrator
InDesign
Photoshop
