Skinners
About the Project
Skinners are a revolutionary ultraportable "sock shoe" that provides a minimalist footwear experience. Following a successful Kickstarter and multiple design awards, the company sought to expand its North American market share. I was brought on board through their partner firm to design Skinner's marketing collateral and trade show booth for the 2019 Outdoor Retailer trade show.
Scope
Marketing Collateral
Inline Backdrop
Retractable Banner
Freestanding Display
Process & Results
Collaborating with the President of Sales & Business, I designed marketing collateral and trade show display elements. The final designs showcased Skinners' multipurpose functionality in unconventional scenarios, emphasizing its distinctiveness and versatility. By understanding space and booth traffic, I created large-scale trade show elements that brought curious visitors into the booth. The final designs were well-received and made the trade show a complete success.
Role
Lead Designer
Design Tools
InDesign
Illustrator
Photoshop
